The Culture Desk pick of the week is Ya Hit. The record is by Future with Drake and Travis Scott, and its video landed this week to a simple fact that carries the whole story: this is the first track to carry Future, Drake and Travis Scott together. iimiTV, the media outlet of this house, covered the video on November 11, 2026, and the house pick this Friday is that coverage and the record behind it.
What the pick is
Ya Hit arrived first as a single on November 6, 2026. Apple Music lists it as a one song single released through Sahluna Management Company under exclusive licence to Epic Records, produced by ATL Jacob with mastering by Mike Dean, and with Sexyy Red contributing uncredited ad libs underneath. The video followed four days later, on Tuesday, November 10, on Future's official YouTube channel. It runs 3 minutes 41 seconds and puts Future, Drake, Travis Scott and Loe Shimmy on screen together.
The video was shot at Area 29, a Houston club, and directed by Cotto and IWANTJUAN. Sexyy Red joins the group in the closing kitchen scene. The clip also folds in footage from Drake's 40th birthday celebrations in October, which is where the song story started: the record was first previewed at that celebration in New York City, Drake heard it in the room, and he joined the record shortly afterward.
Why the house picked it this week
The Culture Desk makes one pick, and it makes it for a reason the house can state plainly. This record joins three of the most durable names in modern hip hop on one track for the first time, and one of those names is Toronto. Drake is not a guest passing through someone else's story here. He heard a preview at his own birthday celebration, joined the record, and now appears in the video beside Future and Travis Scott. For a Toronto house that covers this culture daily, that is the headline inside the headline.
The pick also shows what the house outlet does at its best. iimiTV did not simply repost a video link. Its coverage dated the single, named the credits, placed the video shoot, and then checked the record against what Canada is actually playing. That is the difference between a feed and a desk, and it is why a holding company keeps a media outlet of its own.
The verified facts behind it
The Canadian numbers give the video something solid to build on. On the Canada Top Songs list for November 9 to 15, Ya Hit entered at No. 9 as a new entry, one of the highest debuts on that board that week, behind Drake's own Janice STFU at No. 6. The song is the lead single from Future's forthcoming album Infinity, which he has been teasing this year. No release date for that album has been announced, and this article claims none.
Every fact in this pick comes from the house coverage itself, published November 11 and read in full before this article was written. The dates are November 6 for the single and November 10 for the video. The running time is 3 minutes 41 seconds. The setting is Area 29 in Houston. The directors are Cotto and IWANTJUAN. Billboard noted the first together fact, and iimiTV reported it. Nothing here rests on a rumour, a screenshot, or a number the house cannot stand behind.
Where to read and hear it
Read the full iimiTV coverage of the Ya Hit video at iimitv.com, where the story sits alongside the daily Canadian entertainment and hip hop coverage the outlet has published since 2009. The single is streaming now, and the video is on Future's official channel. Readers who follow the Canadian order can also check the current Canadian Chart at iimitv.com/chart, published every Friday by the same outlet.
One pick, chosen by the house, stated with a point of view. This week the point of view is simple: when a first of its kind record puts Toronto in the frame, the house desk notices, verifies it, and says so on the record.
Work with the house.